Schwan Cosmetics awarded EcoVadis Platinum, introduces styrene and ABS-free packaging to help beauty brands exceed tightening legislation requirements years ahead of deadline
The European Union’s proposed ban on certain single-use plastics means that all packaging on the EU market must be reusable or recyclable by 2030. The tightening legislation leaves beauty brands needing to adapt their packaging portfolios as soon as possible to avoid compliance violations or economic disadvantages. Schwan Cosmetics is taking a proactive stance with the launch of its ABS and styrene-free FLX-TECHNOLOGY, helping customers prepare with market-ready solutions well ahead of schedule.
HEROLDSBERG, Germany (July 10th, 2025) Schwan Cosmetics, a leading global manufacturer of white-label color cosmetics and supplier to many of the world’s biggest beauty brands, is supporting its customers’ transition to more ecological packaging materials with the introduction of new, styrene and ABS-free packaging materials to facilitate a seamless shift before certain materials face EU restrictions.
The packaging materials move centers on the company’s patent-pending FLX-TECHNOLOGY, a high-performance solution that replaces traditional ABS or styrenics with readily recyclable PET and PP. The material, designed for cosmetics pencils, offers beauty brands a future-proof drop-in solution that protects even volatile formulations without sacrificing aesthetics or cost.
In addition, the company has been awarded an EcoVadis Platinum Medal, a recognition awarded to the top 1% of companies assessed in the 12 months prior to the medal’s issue date. The certification recognizes the quality of the company’s sustainability management systems and demonstrates its commitment to promoting transparency throughout the entire value chain. Key evaluation areas include environment, labor and human rights, ethics, and sustainable procurement.
The new initiative addresses growing regulatory pressure from, for example, the European Union’s Single-Use Plastics Directive, which mandates that all packaging on the EU market must be reusable or recyclable by 2030, with binding targets for recycled content. These requirements have extended implications for global supply chains as companies exporting to the EU must comply with the new packaging design and recyclability standards.
Furthermore, Extended Producer Responsibility (EPR) frameworks create financial incentives for brands to transition away from hard-to-recycle materials, while major retailers implement sustainability requirements that effectively exclude styrene-based packaging. Industry experts warn that companies waiting until the 2030 deadline risk both compliance violations and supply chain disruptions as demand for recyclable materials is expected to outpace availability.
“Our message is clear: Don’t wait. Companies that want to stay compliant and competitive must act now. Recyclates will be in high demand, but short supply, so strategic partnerships that enable seamless integration of regulation-compliant materials are key,” said Corinna Zeidler, Director Brand Management. “Our mission is to make sustainability affordable, scalable, and competitive for all customers across all markets,” Tomás Espinosa, CEO of Schwan Cosmetics added.
FLX-Technology transforms material sustainability for cosmetics liners and sticks without changing design, usability, or brand experience. The material is already available for several different pencil format products, including a Głowy Blush Stick, Boosting Peptide Liner, and Skin-Loving High Precision Brow Liner. The solutions come without the premium price tags, performance trade-offs, or compromises to brand integrity traditionally encountered when manufacturers shift toward more sustainably minded packaging.
What sets FLX-TECHNOLOGY apart is that it delivers the same high-end functionality without requiring additional components like O-rings or seals, while maintaining the same wall thickness. This not only reduces overall material usage but also simplifies the recycling process, moving Schwan’s portfolio closer to mono-material design, an increasingly important benchmark in sustainable packaging.
“With FLX Technology, we are proving that sustainable packaging does not require compromises; it offers the same reliability and premium experience brands and consumers expect,” says Sandra Schäfer, Director Research & Development at Schwan Cosmetics. “The look and feel of the packaging remains completely unchanged. There’s no need for modifications to format, geometry, or weight due to the shift in materials.”
The new packaging is made from up to 92% recyclable materials and is completely styrene-free. The remaining material share, like polybutylene terephthalate (PBT), is used only where mechanical performance demands it, for example, in lead holders or sharpeners.
Since FLX replicates the look, feel, and dimensions of existing packaging components, brands can switch to styrene-free solutions without changing artwork, tooling, or filling lines, ensuring zero disruption to production or consumer experience.
“We’ve proven that sustainable packaging doesn’t have to come with a premium price tag anymore. For us, performance, aesthetics, and cost-efficiency should always go hand in hand, whether we’re working with established luxury brands or rising indie players. Our ambition as a brand partner is to deliver solutions that bring all three together seamlessly with no compromises,” Zeidler concludes.
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For additional information:
Corinna Zeidler, Director Brand Management
Schwan Cosmetics
Tel.: +49 911 567 2060
corinna.zeidler@schwancosmetics.com
About Schwan Cosmetics
Schwan Cosmetics is a global market leader in the development and production of cosmetic pencils. More than 3 000 employees at nine production facilities worldwide contribute to the company’s economic success. The global employer has its headquarters in Heroldsberg near Nuremberg, Germany, and is represented in eight countries. Schwan Cosmetics is a fully-owned subsidiary of the internationally active, family-run company Schwan-STABILO. www.schwan-stabilo.com
