Revamped Packaging and Branding for Flamin’ Hot

Frito-Lay Unveils Fierce New Look for Flamin’ Hot Brand
To cater to the growing demand for spicy snacks, Frito-Lay has revamped its Flamin’ Hot portfolio with a bold new brand identity. The lineup, which includes 25 unique products, is now unified under the Flamin’ Hot brand, sporting a fierce new look that is sure to catch the eye of heat-seeking consumers.
In 2023, consumers flocked to Flamin’ Hot products more than ever before, with nearly 400 million trips made to add these fiery snacks to their carts. To capitalize on this trend, Frito-Lay has upped the ante with the introduction of the new packaging design.
The new packaging features a black backdrop with flames burning across each flavor variant, showcasing the brand’s edgy and fearless attitude. This striking design aims to give Flamin’ Hot products a standout presence on the snack aisle, where black packaging is a rarity.
Leading the pack in unveiling the new look are popular flavors like Flamin’ Hot Funyuns, Fritos, Doritos, and Cheetos, which are now available at retailers nationwide.
PepsiCo, the parent company of Frito-Lay, has also been recognized in the industry, making it onto the “Top 50 Snack & Bakery Companies” list by Snack Food & Wholesale Bakery.