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‘About-Face Unveils New Product Energy Angel’

Ulta Beauty Launches Energy Angel Collection for Festival Season

Ulta Beauty is thrilled to announce the release of the Energy Angel collection, designed to bring bold beauty to festival season. According to Kaitlin Reinhart, Vice President of Merchandising at Ulta Beauty, the collection aims to help guests shine even brighter under the stage lights this season.

The Energy Angel collection features a range of products that cater to every beauty need during the festival season. From color-shifting pigments, lashes adorned with flowers and pearls, to multi-dimensional Fractal eyeshadows, this assortment offers high-vibe, ethereal options for makeup enthusiasts. The collection also includes core about-face bestsellers for a comprehensive festival beauty experience.

Available at over 1,220 Ulta Beauty locations from April 21st to August 3rd, 2024, the Energy Angel collection includes a variety of products such as holographic eye paints, volume up faux lashes, light lock highlight fluid, fractal glitter eye paint extension, matte fluid eye paint, and smokesticks.

Kaitlin Reinhart expressed excitement over featuring about-face’s festival-focused makeup collection at Ulta Beauty, providing guests with creative offerings inspired by Halsey’s expressive performance looks. Halsey, the founder and Chief Creative Officer of about-face, shared that the Energy Angel collection was inspired by her own memories of attending summer music festivals, where anything felt possible under the lights.

About about-face:
Pioneering makeup without rules, about-face beauty is a multidimensional makeup line created by Halsey for everyone, everywhere. The brand celebrates individuality and self-expression, offering pigment-saturated, long-wearing, buildable formulas that are 100% vegan and cleanly formulated.

For more information, visit www.aboutface.com or follow @aboutfacebeauty on social media.

Media Contact:
Jill Chayet
Phone: 1-310-650-2900
Email: jill@bluprintpr.com


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