Lindex puts women’s stories at the centre – aims to normalise the female body
With Lindex’s new underwear campaign, the fashion company continues to put women’s own stories and bodies in the spotlight. The campaign is rooted in Lindex’s higher purpose: to drive meaningful change for women, so that every woman can enjoy life in harmony with her body.
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6 out of 10 Nordic women feel negatively affected by prevailing beauty ideals, and among young women, the figure is 8 out of 10, according to a Nordic report by Norstat on behalf of Lindex. Even though the female body is a frequent motif in media, it is rarely represented in a way that reflects how women
