Chipotle Introduces Family-Style “Create Your Own Meal” Option

Chipotle Mexican Grill Inc. (CMG) has announced the launch of a new family meal concept, “Build-Your-Own Chipotle,” scheduled to debut on August 26, 2023. This innovative offering aims to enhance the at-home dining experience by allowing customers to create customized, shareable meals using Chipotle’s hallmark fresh ingredients.

Targeted toward families and groups, the “Build-Your-Own Chipotle” menu is designed to serve four to six people, offering diners a digital-exclusive option that emphasizes convenience and customization. With this new offering, customers can easily replicate the Chipotle dining experience at home by selecting from a variety of options. Each family meal set includes a choice of one protein, accompanied by rice, beans, and a premium side, such as guacamole or queso. Additionally, patrons can include three toppings, shredded romaine, cheese, and chips, along with soft taco tortillas and utensils, allowing for a diverse range of meal assembly styles – from burrito bowls and salads to tacos and nachos.

The introduction of this family meal concept is a strategic response to the rising demand for convenient and flexible dining options, particularly as families seek ways to simplify their meal planning amidst busy schedules. Orders can be prepared for pickup in as little as 15 minutes, further emphasizing Chipotle’s commitment to efficiency and customer satisfaction.

To encourage customer engagement with this new menu, Chipotle is offering a promotional discount of off orders using the code TRYBYOC. This promotion will be available until October 21, 2023, or until 500,000 redemptions have been reached, whichever comes first. This initiative adds significant value to Chipotle’s existing catering and group ordering features, thereby expanding the brand’s convenience offerings for communal gatherings and family meals.

As of the latest market feedback, Chipotle’s stock is trading at .03, reflecting a decrease of [or_text model=”openai/gpt-4o-mini” prompt=”Rewrite this article in the professional, objective style of top newspapers, expand to at least 350 words adding value and context to the content, avoid plagiarism and make it SEO compliant:

Chipotle Mexican Grill (CMG) announced that it is rolling out a new family meal concept, “Build-Your-Own Chipotle,” starting August 26.

Designed to serve four to six people, the digital-exclusive menu allows guests to recreate the Chipotle experience at home with customizable, shareable portions of its signature ingredients. Orders can be ready for pickup in as little as 15 minutes.

Each set includes a choice of one protein, rice, beans, and a premium side such as guacamole or queso, along with three toppings, shredded romaine, cheese, chips, soft taco tortillas, and utensils. The spread enables families and groups to assemble bowls, salads, tacos, or even nachos to suit individual preferences.

To encourage adoption, Chipotle is offering $10 off orders with code TRYBYOC through October 21, or until 500,000 redemptions are reached. The new option adds to Chipotle’s catering and group order features, expanding convenience for gatherings.

CMG is currently trading at $43.03 down $0.60 or 1.39 percent on the Nasdaq.

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“].60 or 1.39 percent on the Nasdaq. This movement in share price could be indicative of broader market reactions to the latest innovations and menu expansions undertaken by the company.

In conclusion, Chipotle’s new “Build-Your-Own Chipotle” family meal concept not only aims to meet evolving consumer needs for customizability and convenience but also positions the company strategically within the highly competitive fast-casual dining sector. By facilitating a unique dining experience that empowers customers to create meals to their personal preferences, Chipotle enhances its appeal to diverse consumer patterns in today’s market.