Grand opening of Lindex store in Denmark

Today marks a historic day for Lindex, as the fashion company opens its very first own store in Denmark. Located in Rødovre Centrum just outside Copenhagen, the store was inaugurated with a festive ribbon-cutting ceremony led by Lindex CEO Susanne Ehnbåge, joined by many excited customers. 

’It’s incredibly exciting that we’re finally opening our very first own store in Denmark and taking the next step in our international expansion. Rødovre Centrum is a vibrant shopping centre with strong customer traffic and represents a strategically important location for us. Here, we aim to build strong customer relationships, make our brand more accessible, and offer our Danish customers an inspiring shopping experience that combines the best of physical and digital retail’, says Susanne Ehnbåge, CEO of Lindex. 

With the opening in Rødovre Centrum, Lindex strengthens its presence in Denmark. The new store spans approximately 600 square meters and offers Lindex’s womenswear, lingerie, and kidswear. In addition to Lindex’s Swedish design – which combines timeless functionality with a contemporary, joyful expression, creating solutions for everyday life and a long-lasting wardrobe – customers are welcomed with attractive opening offers and activities throughout the launch weekend. 

Expanding the offering for Danish customers is an important step in Lindex’s continued growth journey and in strengthening its position in the Nordic region. The store complements the digital presence on lindex.dk and reflects the fashion company’s ongoing commitment to offering a seamless shopping experience across both physical stores and digital platforms. 

’We want to inspire more Danes to discover our fashion, and our store is more than just a new location for that, it also symbolises the beginning of our long-term commitment to grow in Denmark and evolve in the Nordics. In 2026, we will launch our fantastic assortment across all categories in more strategically important locations, both through additional own stores and through our partnership with Magasin du Nord’, says Susanne Ehnbåge. 

For more information, please contact:

Kristina Hermansson
Corporate Communications Manager
Phone: 46 (0)31 739 50 70
E-mail: press@lindex.com

Lindex is one of Europe’s leading fashion companies, with approximately 440 stores in 17 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to inspire and empower women everywhere, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of Lindex Group plc. Further information is available at www.lindex.com.