Heritage Reflections: Daniel Jackson Discusses Family Tree Farms’ Beginnings
In a recent interview with AgNet West, Daniel Jackson, a representative of Family Tree Farms—a leading grower, packer, and shipper of stone fruits and blueberries—reflected on the rich history and enduring legacy of his family in California’s agricultural sector. The origins of Family Tree Farms can be traced back to the challenging economic landscape of the Great Depression, a time when Jackson’s grandfather, Herschel, made the pivotal decision to leave Tennessee in search of better opportunities in California’s Central Valley.
Herschel’s journey was driven by necessity, as he followed one of his brothers to the West Coast, enticed by the prospect of earning a wage of 25 cents per hour—substantially higher than the 10 cents he made while laboring in gravel pits back in Tennessee. Upon his arrival, Herschel secured employment managing mule teams in vineyards owned by the prominent Zaninovich family. His hard work paid off, and within a year, he had saved enough money to bring his wife to California, marking the beginning of the Jackson family’s agricultural legacy in Orosi.
As the years progressed, the Jackson family moved to Kingsburg, California, where they firmly established their roots and integrated into the local community. “That’s kind of the start of the Jackson family in the San Joaquin Valley,” Jackson remarked during the interview, highlighting the generational connection that has persisted over the decades. He emphasized the significance of family and community, noting that several generations have since graduated from Kingsburg High School, continuing the family’s proud tradition in the valley.
Today, Family Tree Farms stands as a significant player in the agricultural industry, contributing to California’s reputation as a top producer of stone fruit and blueberries. Jackson’s narrative encapsulates a broader theme within the agricultural sector: a story of resilience, dedication, and the transformative power of hard work. The legacy of the Jackson family is not just a personal journey; it is emblematic of the experiences of countless immigrant families who have sought new beginnings in America, contributing to the nation’s agricultural landscape.
The story resonates in today’s context, where family-run farms face ongoing challenges such as climate change, economic pressures, and shifts in consumer demand. As Jackson and his family continue to navigate these complexities, their commitment to sustainable agricultural practices and community ties remains pivotal in their operations. The evolution of Family Tree Farms not only underscores a rich family heritage but also reflects the ongoing evolution of agriculture in one of the world’s most productive regions.
