‘Kohler Exhibition at Design Week Milano’
Kohler, a renowned global lifestyle brand known for its top-notch kitchen and bath products, is making a grand return to Milan Design Week with a groundbreaking immersive installation. Collaborating with esteemed artist-designer Dr. Samuel Ross MBE and his industrial design studio SR_A, Kohler is set to unveil the world premiere of a large-scale immersive installation, as well as introduce the highly anticipated Formation 02 – a cutting-edge smart toilet, marking the second product of the Kohler x SR_A partnership.
The Formation 02 smart toilet will be available as a limited edition starting on April 16 through sra.kohler.com. Scott Edmunds, VP of Kohler Marketing, expressed his excitement about the partnership with SR_A and Dr. Samuel Ross, emphasizing the brand’s commitment to design excellence and innovation. He highlighted how Formation 02 showcases the fusion of industrial expertise, technological advancement, and creative ingenuity to push boundaries and drive progress.
At FuoriSalone, visitors will have the chance to experience Formation 02 in a mesmerizing site-specific installation named Terminal 02, located at Palazzo del Senato. This immersive installation will take guests on a journey through industrial pipes leading to the innovative smart toilet. The aesthetic of Terminal 02 combines elements of natural landscapes with industrial engineering, reflecting Kohler’s commitment to craftsmanship and innovation.
Furthermore, Kohler will showcase its latest global product innovations at the Salone del Mobile Fair in Hall 22 – Stand H10 H6. The collaboration with SR_A and the unveiling of Formation 02 at Milan Design Week exemplify Kohler’s dedication to pushing boundaries, embracing creativity, and challenging traditional perspectives.
