Latest collection from H&M Studio showcased at Paris Fashion Week exhibition

H&M Unveils Spring/Summer Collection at Paris Fashion Week

H&M is currently showcasing its H&M Studio spring/summer collection during Paris Fashion Week at a temporary exhibition held in a historic building near the Palais Garnier. The ‘La Maison’ immersive space at 51 Boulevard Haussmann has been transformed to resemble a sophisticated Parisian apartment, complete with a showroom and archive.

The exhibition kicked off with an exclusive launch party on 26 February, attended by notable guests such as Iris Law, Alexa Chung, Hari Nef, Jill Kortleve, Tina Kunakey, and Caroline Daur. Open until 29 February, the exhibition features a series of themed rooms with artistic installations that allow guests to explore H&M Studio collections from the past and present. Key pieces from the upcoming spring/summer collection are on display, along with a giant storybook installation showcasing creative visual explorations of the collection.

Ann-Sofie Johansson, H&M’s creative advisor and head of design womenswear, expressed her excitement about the exhibition, stating, “The opening party for the H&M Studio exhibition was amazing! The exhibition provides a unique platform to showcase our upcoming S/S24 collection in a surprising way during Paris Fashion Week.”

H&M Studio, known for being the brand’s most fashion-forward line, was launched in 2013 by an in-house design team. The limited-edition collections are unveiled multiple times a year, adding a touch of exclusivity to the brand’s offerings.