Patients Express Heartfelt Gratitude to Caregivers in a New Campaign

Parkview Health Unveils Patient-Centric Campaign to Enhance Community Engagement

Fort Wayne, Indiana – June 9, 2025 – Parkview Health has announced the launch of a groundbreaking campaign that seeks to deepen connections within the community through the authentic sharing of patient experiences. This multi-platform initiative aims to highlight individual stories of care, featuring real patients and the transformative impact that Parkview’s medical services have had on their health journeys.

The campaign rollout includes a series of heartfelt commercials distributed across various media channels, including television, radio, streaming services, and digital platforms. These ads are designed to emphasize the vital role that patient care plays in the lives of individuals and their families, reinforcing the value of Parkview’s mission to deliver not just medical treatment, but holistic support throughout the care continuum.

“It is essential that our patients’ voices are heard, as their stories embody the true essence of healthcare,” explained Dena Jacquay, Chief Administrative Officer at Parkview Health. “This campaign emphasizes trust and connection, allowing us to share genuine accounts of personal experiences that inspire and uplift both patients and healthcare providers.”

Each narrative featured in the campaign is rooted in authenticity, with participants voluntarily sharing their own stories of resilience and gratitude. The emotional reunions depicted in the commercials, where patients reconnect with their healthcare providers after significant treatment, poignantly capture the unforgettable moments that come with recovery. These vignettes often feature patients reading letters addressed to their medical teams, offering viewers a glimpse into the profound impact caregivers have on their lives.

Dr. Shamir Haji, a Neurocritical Care specialist at Parkview Neurosciences, expressed humility when reflecting on these moments of gratitude. “As a neurointensivist, I often meet individuals during some of the most uncertain times in their lives. Witnessing their journeys extend beyond the hospital is an incredible reminder of the significance of our work. The patient letters resonate deeply, reinforcing our commitment to excellence in care,” he remarked.

The initiative stems from Parkview’s longstanding dedication to patient-centered care, a commitment that recently earned the organization the prestigious 2024 NRC Health Excellence in Patient Experience Award. Insights derived from extensive patient feedback and surveys armed the campaign with the necessary knowledge to articulate meaningful narratives that resonate within the community.

Jacquay further emphasized the campaign’s aim to strengthen the bond between Parkview and the families it serves, particularly in a climate where trust in healthcare is paramount. “Our stories not only elevate voices of appreciation but also reaffirm our commitment to quality care,” she noted.

In addition to personal accounts, the campaign will also feature day-in-the-life segments showcasing staff members and patient interactions, revealing the collaborative effort required in delivering outstanding healthcare.

Sangeetha Ragavan, Vice President of Marketing at Parkview, commented on the emotional response this initiative has garnered from employees, noting, “The feedback we’ve received from staff has reinforced the importance of this campaign. It provides an opportunity for every team member at Parkview to recognize and take pride in the significant difference they make in patients’ lives.”

To explore these patient stories or to contribute one’s own, visit www.parkview.com/stories.

This campaign not only highlights the heartwarming tales of recovery and gratitude but also exemplifies a broader commitment to fostering a healthcare environment rooted in empathy, trust, and community connection.