Schwan Cosmetics introduces Skip-the-filler Lifter Liner, bringing longevity beauty and skincare intelligence to the lip category
Combining clinically proven long-term lip volume enhancement with immediate hydration and high-performance wear, the new hybrid lip liner responds to growing consumer demand for non-invasive, treatment-driven beauty solutions.
Heroldsberg, Germany (June 2nd, 2026) – Schwan Cosmetics, a leading global manufacturer of white-label color cosmetics and supplier to many of the world’s most recognized beauty brands, is introducing “Skip-the-filler Lifter Liner.” The hybrid lip liner formula LIPLIFT was developed in response to accelerating consumer interest in longevity beauty, skintelligence, and non-invasive alternatives to cosmetic procedures.
As consumers increasingly move away from reactive anti-aging and injectable aesthetics toward regenerative, long-term skin health, makeup products are evolving into treatment-focused hybrids. In the lip category specifically, lips are increasingly being treated as a dedicated skincare zone rather than an afterthought, driving demand for products that combine visible enhancement with skincare benefits and scientifically credible ingredients.
“The lip category is increasingly moving toward hybrid formats that combine makeup performance with skincare-inspired benefits. With “skip-the-filler Lifter Liner”, our goal was to develop a highly adaptable product system that allows brands to express their own identity — whether through shade, packaging, or positioning — while staying aligned with the growing demand for treatment-driven lip products,” says Cornelia Riepl, Director Product Marketing at Schwan Cosmetics.
Schwan Cosmetics developed LIPLIFT to address this shift through its 3 Pillar LIPLIFT System, a blend of encapsulated peptides, volumizing hyaluronic filling spheres, and engineered bioactive ceramides. These are known for supporting wrinkle depth reduction, lip volume, hydration, and definition
Powered by the 3 Pillar LIPLIFT System and a 2.4% blend of advanced ingredients, LIPLIFT combines immediate visible enhancement with long-term lip care benefits in a single hybrid format. The formula was developed to deliver fuller-looking, smoother, and more hydrated lips over time while maintaining a comfortable wear experience without invasive procedures. Clinical efficacy studies conducted under dermatological control demonstrated measurable improvements in both hydration and lip volume over time:
- Skin moisture improved by:
- 23% after 30 minutes
- 25% after 14 days
- 31% after 28 days
- Lip volume improved by:
- 18% after 30 minutes
- Continued visible enhancement after both 14 and 28 days
“Consumers are redefining what beauty products should deliver. They no longer want to choose between Color performance and care, or between instant gratification and long-term results. With LIPLIFT TEXTURE, we wanted to combine efficacy-proven ingredient combinations and high-performance ingredients to enhance lip volume, hydration, smoothness, as well as high-performance color and wear in a way that feels modern, technological, and aligned with the longevity mindset shaping the future of beauty,” says Leonardo Luce, Head of Competence Color and Care at Schwan Cosmetics.
Designed for long wear without smudging or feathering for up to 11 hours, LIPLIFT features a creamy, velvety texture with a softly blurring finish engineered to create fuller-looking, more defined lips with a comfortable, lightweight feel. The vegan, waterproof formula is developed without preservatives, BHT, paraffin, microcrystalline wax, perfluoride, ozokerite, or ceresin.
To support varying brand strategies and consumer preferences, Schwan Cosmetics offers LIPLIFT in six different packaging formats, including both sharpenable and mechanical liner systems with customizable configurations, as well as various applicator options
“Skip-the-filler LifterLiner brings together high-performance wear, immediate hydration, and clinically proven long-term volume enhancement in a way that feels genuinely modern. It’s innovative makeup that delivers instant gratification and skincare intelligence,” says celebrity makeup artist and beauty expert Robin Black.
Liplift will be showcased by Schwan Cosmetics during Makeup In Paris 2026 and other international beauty industry events throughout the year.
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For additional information:
Corinna Zeidler, Director Brand Management
Schwan Cosmetics
Tel.: +49 911 567 2060
corinna.zeidler@schwancosmetics.com
About Schwan Cosmetics
Schwan Cosmetics is a global market leader in the development and production of cosmetic pencils. More than 3 000 employees at nine production facilities worldwide contribute to the company’s economic success. The global employer has its headquarters in Heroldsberg near Nuremberg, Germany, and is represented in eight countries. Schwan Cosmetics is a fully-owned subsidiary of the internationally active, family-run company Schwan-STABILO. www.schwan-stabilo.com.
