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Schwan Cosmetics launches new Blotted Mochi Bounce Color – a liquid transformative multitasker for lips, eyes, or cheeks

Schwan Cosmetics is set to showcase its new Blotted Mochi Bounce Color, among other new product concepts, at beauty industry exhibition Cosmoprof Worldwide Bologna from March 21-23. The new product addresses the increasing demand for multi-purpose cosmetics and supports the mind-body beauty trend by creating a multi-sensorial experience with innovative textures and easy, pleasurable application.

HEROLDSBERG, Germany (March 14th, 2024) Schwan Cosmetics, German color cosmetics manufacturer and supplier to many of the world’s biggest beauty brands, will launch the next new product in the expansion of its non-liner portfolio at Cosmoprof Worldwide Bologna in March 2024.

The new gel-to-cream Blotted Mochi Bounce Color comes in response to increasing consumer demand for multi-purpose makeup. It can be used on lips, eyes, or cheeks for an on-the-go, monochrome look, and innovative, cloud-like texture finish. The product also supports the continued growth of sensorial color cosmetics and the increasingly strengthening connection between wellness elements and beauty routines.

Inspired by Korean beauty trends for soft, blurry blends with no harsh lines, the product delivers a blotted, natural matte finish with a bouncy feel that is supple on the skin, reminiscent of the Asian fluffy-textured Mochi dessert. Designed with oil-based caring ingredients and a “less is more” concept, the multi-purpose color can be effortlessly blended with fingers or the integrated applicator. The formulation is vegan and contains no synthetic waxes.

“The ‘mochi bounce’ texture has become a goal for beauty enthusiasts worldwide. Our new Blotted Mochi Bounce Color gives makeup wearers the ability to effortlessly achieve that so hotly desired look with a velvety, cloud-like finish and a flawless complexion while having fun with the transformative formula,” says Stefanie Strittmatter, Director Global Product Management LIP at Schwan Cosmetics. “Its formula contains only safe ingredients, and is very light, making it perfect for a ‘no makeup look.’”

The multi-purpose makeup trend has continued to rise sharply and can be attributed to the increasing demand for convenience-conscious cosmetics. Consumers are seeking products that simplify their beauty and skincare routines and provide multiple application types and benefits from one single product.

“Blotted Mochi Bounce is all about giving makeup wearers the ability to do more with less. As a multitasker for lips, eyes, or cheeks, it saves consumers time, money, and space in their makeup bags,” explains Strittmatter. “This makes it a perfect choice for those on-the-go touch-ups for a flawless finish so easy that it’s goof-proof whether you’re a makeup novice or a seasoned pro.”

With the rise of Neuroglow beauty trends, consumers are increasingly seeking sensorial experiences to add the simple joy of “me moments” to their beauty routines. Blotted Mochi Bounce Color delivers a multi-sensory experience that transcends traditional makeup. Its lightweight formulation is a combination of shea butter, natural emollient, and jojoba oil, which melts quickly into the skin, giving a nourished, moisturized, and cared-for feel. The transformative texture’s tactile sensation is combined with a lightly fragranced scent to create a pleasing application experience, while the visual finish is complimented with a comprehensive color range of playful pastel shades.

“The cosmetic industry’s shift towards engaging sensory application experiences reflects evolving consumer desires and provides an opportunity for brands to innovate with textures, scents, and application techniques,” says Iris Hubbes, Trend Forecaster at Schwan Cosmetics. “Mochi Bounce is designed with this trend in mind: the formula feels oily and gel-like in the beginning and transforms into a creamy texture whilst melting into the skin, leaving a fun, soft flush of color.”

In addition to the new Blotted Mochi Bounce Color, Schwan Cosmetics is also implementing a refreshed Color & Care Strategy embodied by products developed to combine the latest trending looks and colors with the added benefits of scientifically proven skincare ingredients. These include the peptide and jojoba oil-infused, refillable mechanical lip liner, Power Up Your Pout, launched at Cosmoprof Asia in November 2023, and the skincare-infused vegan Glowy Blur Stick, unveiled at MakeUp in LosAngeles in February 2024.

Schwan Cosmetics will be present at Cosmoprof Worldwide Bologna from March 21-23, located at Booth E12 – F11, Hall 15.


For additional information:

Media kit with pictures and video tutorial

Corinna Zeidler, Director Brand Management
Schwan Cosmetics
Tel.: +49 911 567 2060

About Schwan Cosmetics

Schwan Cosmetics is a global market leader in the development and production of cosmetic pencils. More than 3.000 employees at nine production facilities worldwide contribute to the company’s economic success. The global employer has its headquarters in Heroldsberg near Nuremberg, Germany, and is represented in eight countries. Schwan Cosmetics is a fully-owned subsidiary of the internationally active, family-run company Schwan-STABILO. www.schwan-stabilo.com


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