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H & M Hennes & Mauritz AB Three-month report 2026

ByStyz

First quarter (1 December 2025 — 28 February 2026)

· Net sales amounted to SEK 49,607 m (55,333). Sales in local currencies decreased by 1 percent, with around 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Net sales in SEK were negatively affected by a currency translation effect of just over 9 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 25,138 m (27,169), which corresponds to a gross margin of 50.7 percent (49.1). The costs of markdowns decreased somewhat compared with the previous year.

Lindex puts women’s stories at the centre – aims to normalise the female body
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Lindex puts women’s stories at the centre – aims to normalise the female body

ByStyz

With Lindex’s new underwear campaign, the fashion company continues to put women’s own stories and bodies in the spotlight. The campaign is rooted in Lindex’s higher purpose: to drive meaningful change for women, so that every woman can enjoy life in harmony with her body.
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6 out of 10 Nordic women feel negatively affected by prevailing beauty ideals, and among young women, the figure is 8 out of 10, according to a Nordic report by Norstat on behalf of Lindex. Even though the female body is a frequent motif in media, it is rarely represented in a way that reflects how women

OnceMore® and Avavav – Phase two unveiled at Milan Fashion Week
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OnceMore® and Avavav – Phase two unveiled at Milan Fashion Week

ByStyz

Avavav and OnceMore® took the next step in their creative exchange as four new styles debuted for AW26 during a presentation at Milan Fashion Week this past weekend.
The second phase of the collaboration showcased how innovative materials and contemporary design come together in practice. Following the success of SS26, the partners introduced four new shirt styles developed with fabrics created from blended textile waste and renewable wood sourced from responsibly managed Swedish forests.  

The fabrics were crafted by New Focus Textiles, a OnceMore Together® partner, in close

New Insights Paper Unpacks Pay Equity in Türkiye’s Fashion Manufacturing Sector
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New Insights Paper Unpacks Pay Equity in Türkiye’s Fashion Manufacturing Sector

ByStyz

Paris, 12 February 2026: Global Fashion Agenda (https://globalfashionagenda.org/) (GFA) has published a new insights paper, Unpacking Pay Equity in Fashion: Türkiye (https://globalfashionagenda.org/resource/unpacking-pay-equity-in-fashion-turkiye/), examining the drivers of gender pay disparities in one of Europe’s most important fashion sourcing hubs. Launched during a closed-door industry roundtable at the OECD Forum on Due Diligence in the Garment and Footwear Sector in Paris, the insights paper explores how structural factors, including occupational segregation, care responsibilities, and