H & M Hennes & Mauritz AB Full-year report 2024
FOURTH QUARTER (1 SEPTEMBER 2024 – 30 NOVEMBER 2024)
· The H&M group’s net sales in the fourth quarter amounted to SEK 62,193 m (62,650). In local currencies net sales increased by 3 percent.
· Gross profit increased to SEK 33,942 m (33,657). This corresponds to a gross margin of 54.6 percent (53.7).
· Selling and administrative expenses amounted to SEK 29,303 m (29,314). In local currencies these expenses increased by 2 percent.
· Operating profit increased to SEK 4,624 m (4,332), corresponding to an operating margin of 7.4 percent (6.9). Operating profit was charged with