Tomorrowland Brazil Will Remain in its Location for a Minimum of Ten More Years
The Brazilian government has reached an agreement with Tomorrowland Brasil organizers on a ten-year plan to ensure the festival’s continued success. After a hiatus of six years due to economic instability, the festival returned to Parque Maeda in Itu, São Paulo last year and is now set to operate annually for the next decade with logistical improvements.
During a joint press conference in São Paulo, Tomorrowland Brazil organizers, We Are One World, along with promoter DC Set and state officials from various departments, announced the collaboration. They estimated the economic impact of the 2023 event to be R6 million (around 2 million USD) and projected it to reach R billion (.76 billion USD) over the next ten years.
Despite last year’s festival facing a cancellation on one day due to bad weather, the government remains committed. Environment Secretary Natália Resende Ávila shared a roadmap for the next 12 months to enhance access routes to Parque Maeda, with a budget of R million. Additionally, a three-year investment plan of R million will be allocated to improve the Tomorrowland Brasil site.
Alok, a Tomorrowland ambassador and prominent electronic music artist in Brazil, emphasized the festival’s significance during the press conference. He highlighted how Tomorrowland serves as a cultural pillar for Brazilian music and fosters innovation among local electronic musicians.
The global event brand, Tomorrowland, started in Belgium in 2005 with 10,000 attendees and has grown exponentially since then. Organizers have not yet released details on the lineup for Tomorrowland Brasil, but more information is available on the festival’s official website.
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