Tourists Attracted to Bulgaria’s Rose Harvest

The annual rose harvest in Bulgaria is in full swing, painting the fields of Rose Valley in vibrant shades of pink. Located near the town of Kazanlak, this region is renowned for its Rosa Damascena roses, which are harvested to produce valuable rose oil. The kickoff of this year’s harvest included a special rose-picking ceremony near the village of Cherganovo, marking the 121st edition of the Rose Festival. Despite the rainy weather, a large crowd gathered to witness the traditional rose distillation process, where the delicate blossoms are transformed into sought-after rose oil.

Bulgaria is a leading producer of rose oil, known as “liquid gold” for its high value in perfumes and cosmetics. The rose harvest is not just a commercial venture; it holds cultural significance for Bulgarians, who view the rose as a symbol of their heritage. Locals come together during the harvest season, often inviting tourists to join in picking the fragrant blooms in the early morning hours when the roses are at their most potent.

The Rose Festival, spanning four weekends in various villages, is a celebration of Bulgarian culture, featuring music and dance performances, rose-water tastings, and exhibitions of rose-based products. The picturesque rose fields, bathed in soft morning light and filled with the intoxicating scent of roses, offer a sensory experience unlike any other. Many visitors are drawn not only to the beauty of the roses but also to learn about the distillation process and the role of rose oil in the Bulgarian economy.

During the harvest season, local distilleries open their doors to offer tours and workshops, giving tourists insight into this centuries-old practice. The Bulgarian rose harvest is an opportunity for travelers to immerse themselves in the country’s rich culture and natural beauty, creating lasting memories of a timeless tradition that continues to thrive in the modern world.