Webinar on the Impact of Brand Marketing and Sales

Heaton Consulting presents the LIC Strategy Execution Series, focusing on aligning marketing, operations, and products to create a deliverable value proposition. The second part of the series, Brand Marketing & Sales Impact, will be presented at the LIC Marketing & Distribution Virtual Meeting on July 25, 2024, from 2-3:30 p.m. Eastern.

In today’s competitive business landscape, it is crucial to understand how each component of your company contributes to the overall goal of revenue generation. By improving brand management, marketing, sales, and distribution systems, companies can attract and retain customers, turning them into advocates for the brand.

During the webinar, panelists will discuss the role of Brand Management, Marketing, Sales, and Distribution Systems in revenue generation. They will explore how customer assessments, such as customer preferences, segmentation, buyer personas, and prospect profiling, when combined with strategic corporate planning, can create stronger internal alignment and enhance overall performance.

CEOs, COOs, CMOs, project management executives, and other senior management of small-to-midsize life and annuity companies and fraternal organizations are encouraged to attend this valuable webinar.

This webinar is part of a three-part series aimed at LIC members, with the first part focusing on Brand Promise + Strategy Execution, and the third part on Operations and Innovation. Interested participants can secure their spot by contacting lic@loma.org.