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Affordable Scandinavian designs coming to Basingstoke

Danish homewares and lifestyle brand Søstrene Grene is set to open a new store at Festival Place in Basingstoke, Hampshire. The store, scheduled to open later this year, will offer a wide range of Scandinavian-inspired homewares, soft furnishings, kitchen products, furniture, gifts, crafts, and children’s toys.

With over 275 stores worldwide, Søstrene Grene is known for its budget-friendly pricing and stylish designs suitable for families, students, and interior design enthusiasts. The brand’s new store model, ‘Retail for the Senses’, aims to provide customers with a unique shopping experience that invokes the senses. The store layout, subdued lighting, and classical music create a relaxing and interesting shopping journey for visitors.

CEO and co-owner of Søstrene Grene, Mikkel Grene, expressed excitement about the new store design, emphasizing the brand’s focus on providing a moment of calm and relaxation for customers. Søstrene Grene also aims to showcase the Danish concept of ‘hygge’, a quality of coziness and contentment, through its in-store experiences and products.

Joint Venture partners Norma Jacob and Richard Power are thrilled about the upcoming opening of the Basingstoke location. They believe Festival Place is the perfect setting for the new store and look forward to introducing the Hampshire residents to the world of Søstrene Grene.

The new Søstrene Grene store at Festival Place is expected to open later this year, adding to the brand’s expansion across the UK and providing shoppers with a unique and cozy retail experience.

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