‘Heavy Makeup’ Helps Break Stereotypes with Metal Makeup Tutorials
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‘Heavy Makeup’ Helps Break Stereotypes with Metal Makeup Tutorials

ByStyz

Finnish people are metalheads. Now this passion has taken a new form as this spring’s makeup tutorials are served as metal music with K-Citymarket’s Heavy Makeup songs. Featuring four fierce female vocalists, the Heavy Makeup campaign wants to combat stereotypical portrayals in makeup marketing.
For decades, advertising has promoted stereotypical portrayals of women. Even in Finland, a country that tops global rankings in gender equality. Because of this, K-Citymarket, the biggest supermarket chain in Finland, launched Heavy Makeup, a new type of beauty portfolio centered around women’s

Wilmington Introduces Youth Entrepreneurship Initiative for Future Business Leaders
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Wilmington Introduces Youth Entrepreneurship Initiative for Future Business Leaders

ByStyz

Wilmington Launches Youth Entrepreneurship Program to Foster Teen Business Skills The William “Hicks” Anderson Community Center in Wilmington is fostering a dynamic environment…