Lindex wins Digital Initiative of the Year and Susanne Ehnbåge is named Leader of the Year
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Lindex wins Digital Initiative of the Year and Susanne Ehnbåge is named Leader of the Year

ByStyz

Lindex wins the Digital Initiative of the Year award, and Susanne Ehnbåge, Lindex’s CEO, is named Leader of the Year at the industry gala Retail Awards, organised by Swedish Commerce. The jury’s motivations highlight how Lindex is breaking new ground with its innovative AI solution, Lindex Copilot, which supports employees in store, as well as how the fashion company, under Susanne Ehnbåge’s leadership, has achieved impressive economic growth while significantly reducing its carbon footprint.
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‘I am incredibly happy and honoured to receive this prestigious award. For me, it is not

Newbie expands in the UK market
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Newbie expands in the UK market

ByStyz

The Kappahl Group’s brand, Newbie, continues its growth journey with the opening of three new stores in the London area this autumn. This expansion is part of Newbie’s strategy to establish more standalone stores in the European market.
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Newbie first launched in the UK in 2017 and currently operates four stores. Starting this autumn, that number will increase to seven with the addition of three new locations across the London area. The new stores will open in Canary Wharf, Brent Cross in London, and Guildford, just outside of London.

“We see great potential in the UK

Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection
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Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection

ByStyz

This September, Kappahl Group’s brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named “Vintage Circus,” is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.
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Maja Olsbo, Design Lead at Newbie, shares her thoughts on the inspiration and choice of materials for the collection:

“We wanted to create a collection that captures the nostalgic

Lindex launches innovative functional outerwear for kids
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Lindex launches innovative functional outerwear for kids

ByStyz

Lindex takes further steps in its commitment to letting kids be kids by launching its new concept Kids Performance Wear and enters the premium segment with innovative functional outerwear. The innovative garments, which are constructed with groundbreaking kinetic design, have a special focus on play, movement and longevity.
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‘Creating clothes that are made for play is a given and letting kids be kids is something we have top of mind throughout the design process. By using kinetic design in the construction of our new collection we have been able to design for movement in a totally

Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection
| | | | | |

Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection

ByStyz

This September, Kappahl Group’s brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named “Vintage Circus,” is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.
[image]

Maja Olsbo, Design Lead at Newbie, shares her thoughts on the inspiration and choice of materials for the collection:

“We wanted to create a collection that captures the nostalgic

Newbie Launches “PreLoved”: A Sustainable Children’s Wear Initiative in the UK
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Newbie Launches “PreLoved”: A Sustainable Children’s Wear Initiative in the UK

ByStyz

Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, “PreLoved,” aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.
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“For Newbie, sustainability is at the very heart. Our nostalgic styles are designed to outlast trends and span the seasons, made using materials that have less environmental impact than conventional choices, and with quality that stands the test of time,” says Heidi Pathiaki, Acting Manager at Newbie UK.