Schwan Cosmetics launches new 30-hour blackest black liquid eyeliner with customizable packaging at Cosmoprof Bologna
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Schwan Cosmetics launches new 30-hour blackest black liquid eyeliner with customizable packaging at Cosmoprof Bologna

ByStyz

Inventor of the world’s first cosmetic pencil, Schwan Cosmetics, is expanding its eyeliner portfolio with the launch of ALLNIGHT, a high-performance liquid liner that delivers its longest-lasting wear and deepest black intensity. Available in multiple applicator styles, ALLNIGHT offers beauty brands a versatile turnkey evolution of the classic black makeup staple that combines bold pigmentation, clean beauty formulation, and an expressive range of customizable packaging formats.
BOLOGNA, Italy (March 19th, 2025) Schwan Cosmetics (https://www.schwancosmetics.com/), a leading global

Schwan Cosmetics to unveil new blurring, soft-focus Cloud Touch Finish collection at MakeUp in LA
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Schwan Cosmetics to unveil new blurring, soft-focus Cloud Touch Finish collection at MakeUp in LA

ByStyz

Responding to the continued “cloud skin” trend for blurred, soft-focus, and matte-finish looks, the Cloud Touch Finish collection offers six new lightweight, high-performance formulations covering eyes, lips, and face products. The customizable range enables beauty brands, from innovative emerging labels to established bestsellers, to differentiate while responding quickly to market demands and trends across multiple product categories.
LOS ANGELES, United States (February 5th, 2025) Schwan Cosmetics (https://www.schwancosmetics.com/), German color cosmetics manufacturer and supplier to many