Saudi Arabia’s Public Investment Fund Partners with ATP Tour in Groundbreaking Multi-Year Strategic Alliance
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Saudi Arabia’s Public Investment Fund Partners with ATP Tour in Groundbreaking Multi-Year Strategic Alliance

The ATP Tour has unveiled a significant multi-year strategic collaboration with the Public Investment Fund (PIF) of Saudi Arabia, marking a notable increase in the Gulf country’s influence on the global sports scene. This landmark partnership was disclosed by the Association of Tennis Professionals (ATP), the premier governing entity for men’s tennis that coordinates the…