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‘Cupshe Introduces New Festival Collection in Partnership with JoJo Fletcher’

Cupshe, a global fashion e-tailer, has announced its latest partnership with JoJo Fletcher for the festival collection, Cupshe x JoJo Fletcher: The Sunshine Escape Collection. This collaboration marks their second partnership, with JoJo bringing her signature style to this exclusive collection. The collection, now available on Cupshe.com, features festival-ready women’s styles.

Following the success of their initial collaboration, JoJo expressed her excitement about the partnership, stating that she still receives messages about pieces from their previous collection. She was thrilled to embark on a more extensive partnership with Cupshe this year.

The Cupshe x JoJo Fletcher collection embodies the vibrant spirit of music festivals, blending JoJo’s style with Cupshe’s fashion-forward designs. With 26 pieces ranging from bikinis to cover-ups, the collection captures the essence of festival season with bold colors, patterns, and crochet.

JoJo drew inspiration from live music, especially country music, to create a collection that celebrates the joy, freedom, and artistic expression of music festivals. Cupshe’s Senior Marketing Director, Lei Qi, highlighted that the collection aims to embrace a free-spirited nature in everyday life.

The partnership between JoJo and Cupshe promises more exciting collections to come this year, with global shipping available. Prices for the Cupshe x JoJo Fletcher collection range from .99 to .99 USD, with sizes available from XS to XL. Campaign assets can be found on their website.

Cupshe, founded in 2015, is dedicated to offering swimwear and apparel for vibrant, fearless women worldwide. The brand is committed to empowering women to look and feel their best in quality, accessible swimwear. Celebrity fans of Cupshe include Kendall Jenner, Kylie Jenner, Kim Kardashian, and more.

For more information about Cupshe and the Cupshe x JoJo Fletcher collection, visit cupshe.com.

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