Lindex and WaterAid launch initiative to break taboos around menstruation
Ahead of Menstrual Hygiene Day on 28 May, Lindex and WaterAid are launching an initiative to increase awareness of menstrual health and raise funds for educational efforts. Each donation of 14 SEK can, for example, fund one lesson on menstrual health, and Lindex will match all contributions.
Despite menstruation affecting half of the world’s population, it is still surrounded by taboo and stigma. The silence has consequences, ranging from missed education to poor health. Through educational initiatives on menstrual health, targeting both girls and boys, Lindex and WaterAid are helping to strengthen the conditions for a more gender-equal world.
As part of the initiative, a campaign has been created for wider sharing. Those who wish to participate are encouraged to donate and share the campaign in their social channels to inspire others to do the same. The aim is to create a movement where small actions together lead to tangible change. 14 SEK, for example, can fund one lesson on menstrual health – and Lindex will match every contribution.
‘We know that many people want to contribute to change, but that simple ways to do so are sometimes missing. For us, it’s about driving meaningful change for women, and with this initiative we want to make it easy to get involved – where every small action together can have a big impact,’ says Linda Olsson, Director of Brand Experience at Lindex.
We live in a time when more issues related to health and the body are discussed openly, yet menstruation remains one of the most taboo topics globally. For millions of girls, this affects their ability to attend school, take care of their health, and participate fully in society.
‘Menstrual health is not only about hygiene, but about education, future opportunities, freedom, and equality. We are proud of our collaboration with Lindex, which helps break stigmas and increase gender equality in some of the world’s poorest communities,’ says Anna Nilsdotter, Secretary General of WaterAid.
By combining knowledge development with increased access to clean water, toilets, and hygiene facilities, WaterAid works to ensure that more girls and women can live their lives without limitations related to menstruation.
About the initiative
• Launch: 28 May (Menstrual Hygiene Day)
• Campaign period: 28 May – 25 June
• 14 SEK can fund one lesson on menstrual health
• Lindex will match every donation
• The fundraising supports WaterAid’s work with water, hygiene, and menstrual health education globally
About the Lindex and WaterAid partnership
Lindex and WaterAid have collaborated on various projects and initiatives since 2014. Through access to clean water, women-friendly toilets, and education in menstrual health and hygiene, women and girls have been given the opportunity to manage their menstruation safely and with dignity in communities, schools, and workplaces in Dhaka, Bangladesh. The partnership contributes to improved health, increased attendance in school and at work, and strengthens women’s empowerment and confidence in the future.
Read more about the initiative and how you can contribute (in Swedish).
For more information, please contact:
Kristina Hermansson
Head of Communications
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe’s leading fashion companies, with approximately 430 stores in 17 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to drive meaningful change for women, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of Lindex Group plc. Further information is available at www.lindex.com.
