Romantic Circus World Unveiled in Newbie’s Limited Edition “Vintage Circus” Collection

This September, Kappahl Group’s brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named “Vintage Circus,” is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.

Maja Olsbo, Design Lead at Newbie, shares her thoughts on the inspiration and choice of materials for the collection:

“We wanted to create a collection that captures the nostalgic feeling of an old circus, with its beautiful costumes and dreamlike atmosphere. The choice of materials was crucial – we have used mesh, embroidery, lace, and ruffles. Some pieces feature beautiful floral prints, while others have playful designs such as small circus horses and circus tents, as well as knitted jacquards and soft checks, to give each garment a luxurious and romantic feel.”

The collection features soft, dreamy colors like creamy white, dusty pink, gentle browns, and touches of gold in some of the details. The range includes everything from beautiful dresses, shirts, and vests to flouncy ballerina skirts and a charming, checkered suit. Matching accessories such as bows, ballet shoes, and socks, along with two coordinating dresses for women, are also part of this limited edition.

With every collection, Newbie aims to invite customers into its magical world—a place where every garment tells a story and where imagination and play can flourish. The “Vintage Circus” collection is no exception:

“We want to inspire people to mix and match within the collection. Why not pair our sweet little checkered blazer with the white fully embroidered dress? Or wear the shirt with tiny circus tents and a bow tie with our pink ballerina skirt? Beautiful yet playful,” concludes Maja Olsbo.

For more information, please contact:
Mia Rönquist, PR and social media specialist Newbie
Phone: + 46 (0)733 72 16 60
Email: mia.ronquist@kappahl.com

About Newbie
Newbie’s story began in 2010, when designers at the Nordic fashion retail chain Kappahl created a collection of affordable babywear, founded on the keywords timeless and sustainable, that can be handed down from one generation to the next. Newbie came into being at just the right time and quickly went viral. There and then, many “Newbie Lovers” took the brand to their hearts. Their engagement has influenced both the design and the range, creating an extensive second-hand market for the collection that aligns perfectly with Newbie’s focus on sustainability. The first Newbie Store opened in Stockholm in 2014. Newbie has expanded since then, with several independent stores in Sweden, Norway, Finland, Poland and the UK, and is also sold in all Kappahl’s stores. It has an online presence in most European countries as well as some countries in Asia. Newbie is a brand within the Swedish fashion chain Kappahl Group. More information is available at newbiestore.com

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