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H & M Hennes & Mauritz AB Three-month report 2026

ByStyz

First quarter (1 December 2025 — 28 February 2026)

· Net sales amounted to SEK 49,607 m (55,333). Sales in local currencies decreased by 1 percent, with around 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Net sales in SEK were negatively affected by a currency translation effect of just over 9 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 25,138 m (27,169), which corresponds to a gross margin of 50.7 percent (49.1). The costs of markdowns decreased somewhat compared with the previous year.

Lindex puts women’s stories at the centre – aims to normalise the female body
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Lindex puts women’s stories at the centre – aims to normalise the female body

ByStyz

With Lindex’s new underwear campaign, the fashion company continues to put women’s own stories and bodies in the spotlight. The campaign is rooted in Lindex’s higher purpose: to drive meaningful change for women, so that every woman can enjoy life in harmony with her body.
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6 out of 10 Nordic women feel negatively affected by prevailing beauty ideals, and among young women, the figure is 8 out of 10, according to a Nordic report by Norstat on behalf of Lindex. Even though the female body is a frequent motif in media, it is rarely represented in a way that reflects how women

Schwan Cosmetics to unveil the next generation of liquid liner pens at Cosmoprof Bologna, enabling a near-infinite shade spectrum with uncompromised performance
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Schwan Cosmetics to unveil the next generation of liquid liner pens at Cosmoprof Bologna, enabling a near-infinite shade spectrum with uncompromised performance

ByStyz

[image]Responding to accelerating color cycles and growing demand for expressive eye looks, the new liquid liner platform combines near-unlimited shade flexibility with high-performance wear, formula stability, and patent-pending customizable packaging.

BOLOGNA, Italy (March 10th, 2026) Schwan Cosmetics, a leading global manufacturer of white-label color cosmetics and supplier to many of the world’s most recognized beauty brands, will unveil META-INK in PrimeLiner at Cosmoprof Worldwide Bologna, held March 26–28. Designed to help beauty brands respond rapidly to evolving color trends

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H & M Hennes & Mauritz AB Full-year report 2025

ByStyz

Fourth quarter (1 September 2025 — 30 November 2025)

· Sales in local currencies increased by 2 percent in the fourth quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Converted into SEK, net sales amounted to SEK 59,221 m (62,193). Net sales in SEK were negatively affected by a currency translation effect of around 7 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 33,084 m (33,942), which corresponds to a gross margin of 55.9 percent (54.6).
· Selling and administrative expenses

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Buybacks of shares by H&M during week 4, 2026. The share buyback programme is now complete and has been closed.

ByStyz

Between 19 January 2026 and 23 January 2026 H & M Hennes & Mauritz AB (publ) (LEI code 529900O5RR7R39FRDM42) has repurchased in total 725,154 of the company’s own class B shares (ISIN: SE0000106270) as part of the share buyback programme initiated by the board of directors. Shares with a total value of SEK 999,999,858.08 have now been repurchased, and as a result the programme is being closed.

The share buybacks in week 4 form part of the SEK 1 billion share buyback programme that H&M announced on 21 November 2025, the purpose of which is to distribute surplus liquidity and thereby

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Buybacks of shares by H&M during week 3, 2026

ByStyz

Between 12 January 2026 and 16 January 2026 H & M Hennes & Mauritz AB (publ) (LEI code 529900O5RR7R39FRDM42) has repurchased in total 613,718 of the company’s own class B shares (ISIN: SE0000106270) as part of the share buyback programme initiated by the board of directors.

The share buybacks form part of the SEK 1 billion share buyback programme that H&M announced on 21 November 2025. The buyback programme, which runs from 21 November 2025 until no later than 28 January 2026, is being carried out in accordance with Regulation (EU) No 596/2014 on market abuse (the Market Abuse Regulation