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A clear direction focusing on the company’s core business, investments in strategic initiatives and progress in the group’s ambitious sustainability agenda dominate H & M Hennes & Mauritz AB’s annual and sustainability report for the financial year 2024, which was published today and is available on hmgroup.com. A printed version will be sent by post to shareholders that have requested it.
“I am proud of the steps we have taken to demonstrate that exceptional design and sustainable solutions go hand in hand with our purpose to liberate fashion for the many. Sustainability is a key priority
First quarter (1 December 2024 – 28 February 2025)
· The H&M group’s net sales in the first quarter increased by 3 percent to SEK 55,333 m (53,669). In local currencies net sales increased by 2 percent with around 3 percent fewer stores compared with the previous year.
· Gross profit amounted to SEK 27,169 m (27,655). This corresponds to a gross margin of 49.1 percent (51.5). The gross margin for the quarter was affected by negative external factors, increased markdowns and investments in the customer offering. The Swedish krona strengthened in the first quarter, with the result
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