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H & M Hennes & Mauritz AB publishes its Annual and Sustainability Report 2025

H & M Hennes & Mauritz AB’s Annual and Sustainability Report for the financial year 2025 shows how the group continued to build a stronger foundation for long-term growth, with improved profitability, strengthened brands and customer offering, and continued progress on its climate agenda. The report was published today on hmgroup.com, and a printed version will be sent by post to shareholders upon request.
“We are strengthening our offering and showing that growth, profitability and reduced emissions can go hand in hand. In 2025, we continued to take important steps towards all our long-term

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H & M Hennes & Mauritz AB Full-year report 2025

Fourth quarter (1 September 2025 — 30 November 2025)

· Sales in local currencies increased by 2 percent in the fourth quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Converted into SEK, net sales amounted to SEK 59,221 m (62,193). Net sales in SEK were negatively affected by a currency translation effect of around 7 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 33,084 m (33,942), which corresponds to a gross margin of 55.9 percent (54.6).
· Selling and administrative expenses