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First quarter (1 December 2024 – 28 February 2025)
· The H&M group’s net sales in the first quarter increased by 3 percent to SEK 55,333 m (53,669). In local currencies net sales increased by 2 percent with around 3 percent fewer stores compared with the previous year.
· Gross profit amounted to SEK 27,169 m (27,655). This corresponds to a gross margin of 49.1 percent (51.5). The gross margin for the quarter was affected by negative external factors, increased markdowns and investments in the customer offering. The Swedish krona strengthened in the first quarter, with the result
