Focus on ZERO10 as participants are announced for upcoming Retail Technology Innovation Hub event
ZERO10 recently partnered with various innovative companies to showcase sustainable and cutting-edge technologies in a virtual event.
One of the participants, HILOS, presented their software and manufacturing platform that allows footwear brands to design and launch 3D printed shoes locally and on-demand, eliminating the need for inventory and reducing end-of-life waste.
Another participant, Planetarians, demonstrated their waste to food technology, which transforms industrial and commercial waste into nutritious and affordable meats to promote sustainable protein sources.
Zipline showcased their autonomous electric drones that are revolutionizing the delivery of medicine to groceries, completing deliveries every 70 seconds.
In a separate collaboration, Coach teamed up with ZERO10 to introduce their Holiday 2023 campaign. Customers had the opportunity to explore Coach’s Holiday collection digitally through ZERO10’s AR Storefront at physical locations in North America. This immersive experience aimed to engage Gen Z and Young Millennial audiences in discovering their personal style and the world of the Coach brand.
The AR Storefront featured digital recreations of holiday styles from Coach, such as Sequin Penn, Metallic Star Bag, and Tabby Shoulder Bags, with special AR effects like holiday lights and animated snowman enhancing the virtual try-on experience. This partnership marked the second collaboration between Coach and ZERO10, following a successful spring campaign in 2023.
In addition to the physical locations, customers worldwide could access the digital Holiday collection for free try-on through ZERO10’s app, available on iOS devices. This collaboration between Coach and ZERO10 highlights the innovative ways in which technology is transforming the retail experience and connecting brands with their target audiences.
