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Fourth quarter (1 September 2025 — 30 November 2025)
· Sales in local currencies increased by 2 percent in the fourth quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Converted into SEK, net sales amounted to SEK 59,221 m (62,193). Net sales in SEK were negatively affected by a currency translation effect of around 7 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 33,084 m (33,942), which corresponds to a gross margin of 55.9 percent (54.6).
· Selling and administrative expenses
Between 19 January 2026 and 23 January 2026 H & M Hennes & Mauritz AB (publ) (LEI code 529900O5RR7R39FRDM42) has repurchased in total 725,154 of the company’s own class B shares (ISIN: SE0000106270) as part of the share buyback programme initiated by the board of directors. Shares with a total value of SEK 999,999,858.08 have now been repurchased, and as a result the programme is being closed.
The share buybacks in week 4 form part of the SEK 1 billion share buyback programme that H&M announced on 21 November 2025, the purpose of which is to distribute surplus liquidity and thereby
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Between 12 January 2026 and 16 January 2026 H & M Hennes & Mauritz AB (publ) (LEI code 529900O5RR7R39FRDM42) has repurchased in total 613,718 of the company’s own class B shares (ISIN: SE0000106270) as part of the share buyback programme initiated by the board of directors.
The share buybacks form part of the SEK 1 billion share buyback programme that H&M announced on 21 November 2025. The buyback programme, which runs from 21 November 2025 until no later than 28 January 2026, is being carried out in accordance with Regulation (EU) No 596/2014 on market abuse (the Market Abuse Regulation
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