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Notice of annual general meeting

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Shareholders in H & M Hennes & Mauritz AB (publ) (556042-7220) are hereby invited to the annual general meeting (AGM) to be held at 15.00 CEST on Tuesday, 5 May 2026 in the Erling Persson Hall, Aula Medica, Karolinska Institutet, Nobels väg 6 in Solna. Check-in for the AGM will open at 14.00 CEST.

Karolinska Institutet has stated that bags will not be allowed to be taken into the meeting hall, with the exception of small handbags. Please bring ID. Lithium-ion batteries must not be brought into any of Aula Medica’s premises, which includes both loose lithium-ion batteries and objects

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H & M Hennes & Mauritz AB publishes its Annual and Sustainability Report 2025

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H & M Hennes & Mauritz AB’s Annual and Sustainability Report for the financial year 2025 shows how the group continued to build a stronger foundation for long-term growth, with improved profitability, strengthened brands and customer offering, and continued progress on its climate agenda. The report was published today on hmgroup.com, and a printed version will be sent by post to shareholders upon request.
“We are strengthening our offering and showing that growth, profitability and reduced emissions can go hand in hand. In 2025, we continued to take important steps towards all our long-term

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H & M Hennes & Mauritz AB Three-month report 2026

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First quarter (1 December 2025 — 28 February 2026)

· Net sales amounted to SEK 49,607 m (55,333). Sales in local currencies decreased by 1 percent, with around 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Net sales in SEK were negatively affected by a currency translation effect of just over 9 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 25,138 m (27,169), which corresponds to a gross margin of 50.7 percent (49.1). The costs of markdowns decreased somewhat compared with the previous year.

Lindex puts women’s stories at the centre – aims to normalise the female body
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Lindex puts women’s stories at the centre – aims to normalise the female body

ByStyz

With Lindex’s new underwear campaign, the fashion company continues to put women’s own stories and bodies in the spotlight. The campaign is rooted in Lindex’s higher purpose: to drive meaningful change for women, so that every woman can enjoy life in harmony with her body.
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6 out of 10 Nordic women feel negatively affected by prevailing beauty ideals, and among young women, the figure is 8 out of 10, according to a Nordic report by Norstat on behalf of Lindex. Even though the female body is a frequent motif in media, it is rarely represented in a way that reflects how women

Schwan Cosmetics to unveil the next generation of liquid liner pens at Cosmoprof Bologna, enabling a near-infinite shade spectrum with uncompromised performance
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Schwan Cosmetics to unveil the next generation of liquid liner pens at Cosmoprof Bologna, enabling a near-infinite shade spectrum with uncompromised performance

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[image]Responding to accelerating color cycles and growing demand for expressive eye looks, the new liquid liner platform combines near-unlimited shade flexibility with high-performance wear, formula stability, and patent-pending customizable packaging.

BOLOGNA, Italy (March 10th, 2026) Schwan Cosmetics, a leading global manufacturer of white-label color cosmetics and supplier to many of the world’s most recognized beauty brands, will unveil META-INK in PrimeLiner at Cosmoprof Worldwide Bologna, held March 26–28. Designed to help beauty brands respond rapidly to evolving color trends

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H & M Hennes & Mauritz AB Full-year report 2025

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Fourth quarter (1 September 2025 — 30 November 2025)

· Sales in local currencies increased by 2 percent in the fourth quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Converted into SEK, net sales amounted to SEK 59,221 m (62,193). Net sales in SEK were negatively affected by a currency translation effect of around 7 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 33,084 m (33,942), which corresponds to a gross margin of 55.9 percent (54.6).
· Selling and administrative expenses

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Buybacks of shares by H&M during week 4, 2026. The share buyback programme is now complete and has been closed.

ByStyz

Between 19 January 2026 and 23 January 2026 H & M Hennes & Mauritz AB (publ) (LEI code 529900O5RR7R39FRDM42) has repurchased in total 725,154 of the company’s own class B shares (ISIN: SE0000106270) as part of the share buyback programme initiated by the board of directors. Shares with a total value of SEK 999,999,858.08 have now been repurchased, and as a result the programme is being closed.

The share buybacks in week 4 form part of the SEK 1 billion share buyback programme that H&M announced on 21 November 2025, the purpose of which is to distribute surplus liquidity and thereby