Schwan Cosmetics to unveil new blurring, soft-focus Cloud Touch Finish collection at MakeUp in LA
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Schwan Cosmetics to unveil new blurring, soft-focus Cloud Touch Finish collection at MakeUp in LA

Responding to the continued “cloud skin” trend for blurred, soft-focus, and matte-finish looks, the Cloud Touch Finish collection offers six new lightweight, high-performance formulations covering eyes, lips, and face products. The customizable range enables beauty brands, from innovative emerging labels to established bestsellers, to differentiate while responding quickly to market demands and trends across multiple product categories.
LOS ANGELES, United States (February 5th, 2025) Schwan Cosmetics (https://www.schwancosmetics.com/), German color cosmetics manufacturer and supplier to many