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H & M Hennes & Mauritz AB Full-year report 2025

ByStyz

Fourth quarter (1 September 2025 — 30 November 2025)

· Sales in local currencies increased by 2 percent in the fourth quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Converted into SEK, net sales amounted to SEK 59,221 m (62,193). Net sales in SEK were negatively affected by a currency translation effect of around 7 percentage points due to the strengthened Swedish krona.
· Gross profit amounted to SEK 33,084 m (33,942), which corresponds to a gross margin of 55.9 percent (54.6).
· Selling and administrative expenses

Have You Heard of Sauna Fashion? A Steaming Hot Clothing Collection Made of Finnish Forests is Challenging the Textile Industry
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Have You Heard of Sauna Fashion? A Steaming Hot Clothing Collection Made of Finnish Forests is Challenging the Textile Industry

ByStyz

Concrete solutions don’t usually grow on trees. But when they do, they grow in Finnish forests. Kuura Saunawear collection demonstrates that fashion doesn’t have to be unecological, showing that change for the better is possible
Sauna has been one of the biggest wellness trends of the year, and the Finnish steam room has become familiar around the world. Finns usually bathe naked, but what do you wear on the way from the sauna to an icy lake? And what about when you’re cooling off afterwards? This uniquely Finnish problem was solved by a Finnish forest industry company Metsä Group – while